EdLaw
South Korea — Network Act, Art. 50 (commercial advertising messages)
The Act on Promotion of Information and Communications Network Utilization and Information Protection. Its privacy chapter moved into PIPA in 2020; what remains relevant to us is the opt-in regime for commercial electronic messages — Korea's ePrivacy-marketing sibling.
Statute text is Korean (the authentic language); this README is curation.
Applicability to EdTech
- Prior express consent (opt-in) for transmitting commercial advertising information by electronic means (제50조 제1항), with a soft opt-in for existing customers of the same goods/services within statutory limits, night-time restrictions (제3항), mandatory sender identification and easy refusal, and a ban on burdening the recipient with refusal costs.
- For us this governs marketing e-mail/SMS to Korean teachers and schools; transactional service messages are outside "advertising information".
Contents
| Document | Covers |
|---|---|
| GWANGGOSEONG-JEONGBO.md | 제50조 in full |
Enforcement
방송통신위원회 (Korea Communications Commission) with KISA; fines under 제76조.
Related
- KR PIPA — general privacy law
- PT Lei 41/2004 art. 13.º-A, PL PKE — EU siblings
Sources
Meta
Statute text in GWANGGOSEONG-JEONGBO.md is reproduced verbatim in Korean from the official 국가법령정보센터 DRF API by tools/law-go-kr/build_kr.py; verify re-resolves the current MST and fails as soon as an amendment lands.